Creative Growth House
Create the moment.
Build the momentum.
We turn business intent into creative impact through two ways of working: Purple Pill for high-craft campaigns and films, and Green Pill for ongoing creative momentum.
Two pills. One creative growth system.
This is not a choice you have to get right on your own. Purple and Green run on the same operating method and can work alone, in sequence, or together.
Purple creates focused creative impact
Project-based work built for the moments a brand cannot afford to waste.
Green builds ongoing creative momentum
A recurring partnership that keeps the brand moving, learning, and compounding.
A brand may use one or both
Purple only, Green only, Purple followed by Green, or both working together.
Both run on i2i
Intent-to-Impact Mapping connects every creative decision to a business job.
Selected brands our team has worked with
Unujual's formal case-study library is in production. These are brands our team has worked with across previous and current market experience.
Not a binary choice
The moment can become the momentum.
Green can sustain, adapt, and multiply the creative system a Purple campaign creates. Pick a path — or let us help you find it.
Choose Purple when
- You are launching something important
- You need a hero film, advertisement, or campaign
- You need a strong awareness or perception-shifting moment
- You need cinematic or highly crafted execution
Choose Green when
- You need continuous creative momentum
- Your brand needs regular and consistent creative presence
- You need recurring strategy and production
- You want a long-term creative partner
Use both when
- You need a flagship campaign and an ongoing creative system
- You want the launch moment to continue after launch
- You want Green to sustain and adapt a Purple campaign
Not sure yet?
- We will help identify the right model based on your objective, audience, timing, and current business need.
Our Operating Method
Before we create, we define the job the creative needs to do.
i2i, Intent-to-Impact Mapping, connects every creative decision to business intent, audience context, desired perception shift, and meaningful impact. We do not begin with “what content should we make?” — we begin with what the business is trying to change.
- 01
Intent
What is the business trying to change?
- 02
Audience
Who needs to be influenced?
- 03
Shift
What perception should move?
- 04
Movement
What should the audience feel, understand, remember, or do?
- 05
Impact
What creative response has the highest probability of producing the desired impact?
- 06
Learning
What did the work teach us for the next cycle?
How an engagement runs
- 01Brief and Discovery
- 02i2i Mapping
- 03Creative Direction
- 04Production and Review
- 05Delivery and Learning
Every asset has a job. i2i Mapping defines it.
Two engagement models. No menu pricing.
Purple Pill
- Project-based
- Defined scope and timeline
- Pricing based on deliverables, production complexity, usage rights, versioning, and deadlines
Green Pill
- Annual creative partnership
- Paid monthly or quarterly
- Agreed production rhythm and capacity
- Recurring strategy, production, reporting, and learning
Final pricing depends on strategic scope, production complexity, versioning, usage rights, timeline requirements, and stakeholder structure.